Will new domain extensions negatively impact your SEO?


Four or five years ago, you would have seen that there weren’t many choices when it came to domain name extensions. The most popular options were the .com, .Net or .Org extensions. Well, that’s not the case now. In recent times, many domain name registration companies seem to have expanded this list, mainly due to increasing requests.

It is important to understand its effects before investing in a new domain extension. You need to know whether or not this can negatively impact your SEO.

Of course, the general idea is that using .com, .org or .net is great for ranking on search engines. Additionally, many SEOs have pointed out that using new domain name extensions seems like a bad idea because you run the risk of hurting your search engine rankings.

Well, there aren’t many cases to back up the claim that a new domain name extension is a bad idea. There is one person – Daniel Nigeria who is the CEO of .xyz, a domain registry operator, who expressed in a case study that there may be an inaccuracy in the negative hype about using new domain extensions.

Let’s see what Negari discovered in his case study:

Negari’s main goal was indeed to prove that a new extension, such as. The car extension can also classify as a top-level domain such as .com. What he did was he worked with Lucra Cars (car manufacturer, Southern California) and changed the old domain of their website to the new domain i.e. Lucra .com by Lucra.cars. All Lucra.com URLs were then redirected to this new domain; Additionally, it kept the website structure intact to eliminate several other factors that could affect Lucra’s search engine results page.

While the domain initially lost its search ranking, it then rebounded and the company regained its number one ranking with the new Lycra domain name. cars. The conclusion of the Negari case study showed that a new domain name extension does not hurt SEO.

What are the limitations of this case study?

Although Negari’s case study shows that it’s entirely possible for a site to rank high with a new domain extension, there happen to be a few limitations with this case study:

  • The results appear to be merely anecdotal and not scientific. To draw definitive conclusions, a large sample size is needed.

  • The case study was based on a popular brand name instead of a generic keyword.

  • Negari’s findings show that it’s possible for brand names to rank well even when they have new domain extensions.

Google’s algorithm may change to reflect new domain extensions

Well, even though Google’s current algorithm penalizes domains using these new domain extensions, Google may change its algorithm at any time in the future. Many specialists are of the opinion that search engine users ultimately prefer much shorter and more relevant domains where Google could modify its algorithm in order to meet the user’s preferences.

While the jury is still out on whether the new domain extensions will have an SEO impact or not, it looks like the anticipated negative impact may be lower than expected.