What you need to know about Google’s new advertising products and brands


Over the past decade, businesses big and small have depended on the internet for advertising and marketing, and obviously Google is leading the way. So when Google announced its new products and introduced new brands for its advertising products, we were all ears.

Google Ads, Google Marketing Platform and Google Ad Manager are the new Google brands incorporating certain pillars for the benefit of millions of advertisers.

From early June through July, Google will introduce easier brands and solutions for advertisers. So, if you are considering advertising on Google, read this article first and orient yourself on the changes happening in Google’s advertising products.

It’s Google Ads now

Google AdWords debuted in 2000 and served as a platform for displaying text ads on Google’s search engine. Eighteen years later, AdWords has evolved from a text-based platform to one that can support different ad formats such as video, app, shopping, etc.

Today, its evolution has reached the point of renaming Google AdWords to Google Ads in an effort to simplify its complex product line.

With Google Ads, marketers can purchase ads on all Google properties as well as partner websites. So, if you are a marketer, you can now easily reach people who find answers on search engines, YouTube, Google Maps, among others.

There is hardly any difference between Google AdWords and Google Ads but the good news is that the platform is more simplified and becomes an automated interface.

But that’s not all.

Google has announced the launch of its new ad product designed just for small businesses.

Smart Campaign is a new type of campaign in Google Ads that brings machine learning (i.e. AI) technology that creates ads. This allows advertisers to identify the actions they prioritize, such as phone calls, store visits, or purchases. This will help small businesses to focus on business stability first without wasting too much effort on online advertising campaigns.

Google Marketing Platform

The following products may not be familiar to small businesses, but if you are an advertiser for large international companies, then set your eyes here.

With the splintering of channels, data and formats, consumers are now very focused on how they are advertised or identified as a target market.

Do you remember the privacy scandal that happened a few months ago? It’s true. People are now aware that some of their private data is used for advertising purposes.

That’s why Google has created another tool that puts privacy first.

They introduced Google Marketing Platform, a collaboration between DoubleClick advertising products and the Google Analytics 360 suite.

Marketers can do all their tasks in one place. They can now assess their customer experience, measure their optimized digital campaigns, and other tasks all in one place without compromising their customers’ private data.

As part of the Google Marketing Platform, Google is also introducing new products called Display and Video 360. These products bundle the functionality of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. This means that all departments can now collaborate in real time and run ad campaigns in one place.

Google Ads Manager

Automation continues to ramp up to the management of advertisements on Google. Google Ad Manager is a comprehensive advertising platform that will help you maximize your revenue on booking, private marketplaces, and open auctions.

Google Ad Manager also offers a single platform to serve, measure and optimize ads wherever your audience interacts. This includes television, mobile apps and other platforms such as YouTube or Google Maps.

Ad Manager also helps you determine who can access your inventory and other programmatic requests.

Technology moves, and sometimes it’s too fast that we need to take a step back, look at the big picture, and start creating a way to simplify everything. Google does a great job on this.

Advertising on Google is much easier now, and the fact that they focus more on consumer well-being and privacy is a big plus.