Top 5 SEO Tools to Improve Your Website Ranking


The Google Penguin update changed the way search engine optimization was practiced. Gone are the days of simply building hundreds of backlinks. Today, SEO is more about quality than quantity. Nevertheless, you need to take care of your website SEO. The key here is to choose the best SEO tools that can effectively improve your website ranking. Here are the top 5 free SEO tools that can help you keep going.

Google webmaster tools

The first is dubious from Google. Using Google Webmaster Tools, you can monitor broken links, crawl errors, navigation issues, and duplicate metadata. This unique tool can monitor your website health and make it error free. At the same time, you can use this tool to analyze your site’s performance with different keywords. You can separately check which page is ranking for a particular keyword. When you link your Google+ profile to Webmaster Tools, authorship can also be managed. Google webmaster is one of the best SEO tools available for free.

Google Analytics

While webmaster tools allow you to monitor the health of your website, Google Analytics is a perfect tool for analyzing your website traffic. Understanding where your visitors come from and what they do on your website allows you to optimize your site and improve conversion rates. Google Analytics offers real-time reporting, audience behavior, in-depth traffic analysis, and conversion reports. You can even find out how each page is doing in search engine rankings. Google Keyword Planner is an important tool that can help you choose the right keywords for your business. Once you’ve chosen keywords, you can use analytics to analyze your site’s performance for those keywords.

MOZ Toolbar and Open Site Explorer

Moz is a good search engine optimization tool that combines the features of Google Webmaster Tools and Google Analytics and presents them with an intuitive and easy to use interface. Although it is a paid version, you can download the MOZ toolbar which is free. This plugin extension is available for Chrome and Firefox. This toolbar provides advanced metrics such as metadata, tags, link data, domain authority, page authority, and other on-page elements. MOZ’s Open Site Explorer is a powerful tool that lets you check your website’s backlinks. Although the paid version has more powerful features, you can still use the free version to check backlinks, competitor performance, and other off-page stuff.

SEO optimization tools

It is obvious that meta tags, meta description and title hold a good place in SEO. However, beginners do not know what to write in these fields. This free SEO optimization tool optimizes your title and description for your meta tag. Enter your keywords and country and this tool will modify your SEO tags. The site provides screenshots to help you understand how to use this SEO tool.

howling frog

Screaming Frog is an SEO spider that can be installed on your desktop. While Screaming Frog is a paid tool that requires £99 per year, the site offers a free version with a crawl limit of 500 URLs. Using this comprehensive SEO tool, you can grab key on-site elements of a website to audit, analyze, and review from an SEO perspective. You can export this data into an excel sheet and monitor your SEO strategies.