The Importance of Local SEO
Local SEO is an essential part of your SEO strategy, especially if you are a small or medium business that works with local customers. There are many different strategies you can implement, from optimizing your content using keywords to submitting your NAP (name, address, and phone number) to various local directories. To help you organize, streamline, and track all of your local SEO efforts, you should use these local SEO tools.
Below are 15 different local SEO tools that you might find extremely useful, some of which are available at a low cost and some of which are also free.
1. Google AdWords Keyword Planner
This tool works to strengthen your local SEO keywords. During the keyword research phase, you can identify traffic for specific keywords as well as find new local keywords based on local searches. The Keyword Planner tool even lets you perform searches based on geographic regions. Not only is it a useful tool to have for your local SEO keyword efforts, it’s free to get started and arguably one of the most useful free SEO tools available too.
2. SEO Profile
The most powerful local SEO tools you can put in SEOProfiler as it includes features like website audit tool, website page optimization, link sanitizer tool that identifies bad backlinks, the ability to identify strong local keywords, and even customizable PDF reports.
3. Local Moz
Moz Local is a basic local listing management tool that allows users to manage local listings as well as claim and verify listing submissions. The tool also works with data aggregators to help push listings, ensuring your business is visible. Additionally, the tool will analyze your citations and notify you of any errors it finds that could hurt your local SEO. Moz Local will give you an overview of the type of categories you are listed in and the type of media used for your citation.
BuzzStream is a tool for earning local backlinks because it can help you identify and build relationships with local influencers to help drive word-of-mouth traffic and build local brand awareness. The tool is also effective for content promotion and digital PR.
SEOPressor is a tool that assesses your site’s overall SEO strength and provides tips and recommendations on how you can improve it, which in turn will help you with your local SEO even if it’s not especially designed for it. Particularly useful is its audit feature which will notify you of any pages that need to be optimized in certain ways, it’s a feature that has earned SEOPressor one of the best SEO tools for small businesses.
6. Whitespark Local Citation Search
The most comprehensive local listing management tool you can invest in is Whitespark Local Citation Finder. In addition to basic local listing management, the tool finds where you need to list your business to improve local SEO rankings. It also has a number of additional features, including the ability to collect customer feedback and online reviews, monitor local search rankings by city, discover link building opportunities and more.
Synup is useful for submitting your NAP to local directories. It’s a tool that allows you to easily manage your local listings as well as review and analyze your listings and NAP data. This is one of the most comprehensive directory listings you can have and it will allow you to check listings to see if you have existing credentials, add your NAP to listings, and correct incorrect data on existing lists.
8. Howling Frog
Screaming Frog helps audit and index website HTML and metadata in addition to helping you find broken links to avoid hurting your local SEO rankings. Advanced features are also available, but for a price.
Serplify is a web-based software that will help you get first page ranking on Google result pages by adding domains and locations you want to rank for and automatically adding thousands of unique content pages optimized for each word key, as well as automatically mass indexing, optimizing and syndicating your content.
10. Local SEO Checklist
This tool will allow you to improve your local SEO ranking. As this tool offers 40 different options that detail specific tasks to help you optimize your site and increase your rankings by growing your blog, on-page SEO, social media and more.
11. Upcity Free Website Analyzer
UpCity is essentially an SEO newsletter. All you need to do is submit your website as it will analyze every aspect of the page, giving you an overall score out of 100 which compares your page to your competitors.
12. Tracking revisions
ReviewTrackers is a tool that tracks customer reviews of your business. It plays a big role in your local SEO strategy, not to mention your reputation, which makes this tool very useful. Basically, it collects online reviews and feedback from over 70 review sites that you can use to determine your brand reputation and awareness.
Nothing will harm your site more than copied content. Duplicate content is a way to hurt your rankings, for regular SEO and local SEO. Put your content through Copyscape to ensure it’s completely original and avoids plagiarism, whether it’s duplicate content from your own site or duplicate content from another source outside of your site.
14. Page Speed Preview
The speed at which your web pages load will have a huge impact on your local SEO rankings. The slower your pages load, the less likely visitors are to stay on your page. This can have a big impact on your bounce rate, which could hurt your rankings. PageSpeed Insights will not only look at your site’s load times, but also make suggestions to improve it.
Ahrefs can help you with your local SEO strategy by providing a detailed backlink profile for any website you want. This allows you to see who is linking to your site, what anchor text they are using for backlinks, and the strength of your backlinks. It also allows you to check the strength of your competitor’s backlinks. The tool is used by thousands of users around the world.
SEO is extremely important to the success of your online marketing efforts, which is why many marketers implement various SEO tools, including local SEO tools, some of which can be found for free, in order to track, measure and analyze their SEO efforts. . You may even already be using some of the most common SEO tools, such as Google Analytics. However, it’s important that you also don’t forget about your local SEO efforts.
Using these local SEO tools will make it easier for you to implement local SEO strategies as well as track them and measure performance, helping to ensure that your local SEO efforts are as strong as possible.