In this article, I’ll give you 10 simple yet effective internet marketing tips, along with helpful resources to go along with them.
1. Create a YouTube channel
A YouTube channel is not only very easy to create, but also easy to manage. According to most internet marketers, video is the future of traffic as it continues to grow at a rapid rate year on year. So, if you’re not into blogging yet, you can start your internet marketing journey by opening a YouTube channel. Plus, you can reuse your blog assets from your YouTube channel when your blog is up and running.
2. Build a social media presence
Facebook alone has more than 1 billion monthly active users and other social media such as Twitter, Google+, Instagram, Pinterest also have hundreds of millions of users. Social media allows you to connect with your target audience on a whole new level.
3. Create your personal blog/website
As an internet marketer, you should have your own blog or website. You need it because it helps you get targeted traffic and build your brand. Above all, it helps people find you in search engines.
4. Keep track of your numbers
Configure Google Analytics for your blog. This will let you know which content is doing well and which is not doing well.
5. Email Marketing
Set up an email marketing campaign just before your site goes live. Start collecting emails immediately. You can offer freebies so people are encouraged to sign up for your newsletter. There are a number of companies available on the web that offer free and paid email marketing services to website owners. Some popular email marketing service providers are Aweber, Mailchimp, Convertkit, Constant Contact, etc.
6. Start podcasting
A podcast show is like your own little radio show. You can use different platforms to host and distribute your podcast files. Sites like Apple iTunes, Libsyn, Podbean, SoundCloud, etc. offer podcast hosting services. You can also use Archive.org which offers podcast hosting for free (unlimited disk space and bandwidth).
7. Redistribution of Content
Learn how to reuse your existing content and redistribute it on sites like LinkedIn Pulse, Ezine Articles, Hub Pages, Medium, and other authority sites. Also post alternate versions of your YouTube videos to other streaming sites like Dailymotion, Vimeo, etc. Turn your videos into a slideshow using MS PowerPoint, then share them on SlideShare.
8. Help people solve their problems
Create accounts on Quora and Yahoo Answers. Find out questions related to your niche. Try to answer the questions and mention your website/brand name in your answers, if applicable.
9. Advertise on Facebook and Google AdWords
In most cases, advertising on Facebook is cheaper than Google AdWords. Facebook also offers more in-depth ad targeting options. So try to get the most out of Facebook advertising by targeting the user group more precisely and effectively.
10. Outsource some of your workload
Internet marketing work actually involves various types of tasks, for example, writing, video making, website and content management, reputation management, link building, etc. You can hire freelancers from sites like Upwork, Freelancer, or PeoplePerHour to do some of these tasks for you. This will help you grow and grow your business faster.