Tips on Using Google AdSense

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Smart pricing: anything but smart

If possible, try to avoid Google’s “smart pricing” system. With smart pricing, Google gives advertisers a discount based on the popularity or “value” of your website. They tend to be based on your site’s click-through rate. So if your website has a high click-through rate, the perceived value of your site is high, so the cost per ad click is higher. If your click-through rate is low, your site value is “low” and therefore you get less money per click. The difference between a smart priced site and a non-smart priced site can range from pennies to several dollars.

Choose the big announcements:

AdSense ads come in a variety of formats and sizes, so you can customize the formats to see which one works best with your blog or website. It’s important to have an ad that looks good on your blog or site, but keep in mind: large ads have long been proven to give the best payout. Maybe it’s because the ad is right in front of any visitor’s face, or maybe because that size can show video ads.

Use multiple ad units to maximize conversion:

An easy way to increase your AdSense click-through rate and revenue is to place ad units of several types (AdSense for content, links, and search) and in different sizes on your pages. This way, your users receive more ads from Google’s vast ad inventory, which increases the likelihood that they’ll end up clicking on one. Make sure the best-placed ad on your webpage appears first in your HTML. This will ensure that your most visible ad space is occupied by the ads that rank highest in the auction, which will increase your revenue.

Create an audience before setting up AdSense:

Although it can be tempting to set up AdSense on your website right after publishing the first piece of content, the temptation should be avoided if you really want to succeed with AdSense. Cluttering your website with ads before anyone really knows about it will likely turn visitors off, and as a result, they’ll be less likely to share or link to it. This limits your ability to become an authority in your niche.

Continuously publish quality content:

This is really very important to be successful with AdSense, the other points are just tips to help you one way or another, but when it comes to AdSense earnings, content is really the most important. To put it simply, if you don’t have traffic, you won’t earn money, but more traffic will earn you more money.

Enable placement targeting:

This allows advertisers to include your website in their campaign, either by name or by targeting an interest group. Placement targeting should be enabled by default, but if you’re using DFP, you might need to take a few extra steps.

Monitor your success:

No matter what you do with your blog or website, you need to track the success of your ads. If you don’t monitor your ads, you will eventually fail. You’ll be able to identify which ads are working, which aren’t, and over time you may find that some ads work better at certain times of the year while others work better at different times. other times.