The Web has become a complex “organism” that, to some, seems to have a life of its own. As the Internet has evolved, so have online marketers and publishers. The dot-com balloon is said to have burst, but savvy publishers have grabbed the coattails of the Google search monster and are using Google AdSense on content-rich websites. Google AdSense, a pioneer in providing content-aware ads, has been a boon for webmasters looking for alternatives to dampen their web traffic.
How does Google AdSense work?
The concept is simple: the publisher or webmaster inserts a java script into a website. Each time the page is viewed, the java script pulls advertisements from Google’s AdSense program. Ads are targeted and related to the content of the web page serving the ad. If a user clicks on an ad served by Google, the webmaster serving the ad earns a portion of the money the advertiser pays Google for the click.
Google handles all the tracking and payments, giving webmasters an easy way to display targeted, content-aware ads without having to solicit advertisers, fundraise, monitor clicks, or track stats. -time jobs.
While Google AdSense, like many pay-per-click programs, is plagued with allegations of click fraud, it is clearly an effective source of income for many reputable web businesses. There doesn’t seem to be a shortage of advertisers in the AdWords program from which Google pulls AdSense ads. Webmasters seem less concerned about the lack of information provided by Google and more interested in cashing their monthly checks from Google.
The evolution of AdSense
While Google’s initial system was fairly rudimentary, only offering publishers the ability to display a handful of ad formats, the technology behind even the first ads was anything but simplistic. The technology used to use Google AdSense goes far beyond simple keyword or category matching. A complex algorithm is used to determine the content contained on the webpage serving the ad. Once the content is rated, appropriate ads with related content are shown.
Very early on, Google implemented a system that allowed publishers to filter ads from competitors or sites they deemed inappropriate. Google also allows providers to specify alternative advertising, in the unlikely event that Google is unable to provide related content ads.
Google has come a long way in understanding the needs of publishers and webmasters. Google now offers a system that allows full ad personalization. Webmasters can choose from twelve text ad formats and can customize Google ads to complement their website and fit the existing web page layout. The options provided allow webmasters to select and create custom color schemes that match the color scheme of an existing website, making ads look much more natural.
Many sites have been able to incorporate advertisements into their site design using different ad formats.
Examples of sites with embedded ads:
Investor partners – [http://www.investing-partners.com]
Podcasting Tools – http://www.podcasting-tools.com
RSS Network – http://www.rss-network.com
Google recently took a big step forward by offering publishers the ability to track their earnings based on webmaster-defined channels. Recent enhancements to Google AdSense reporting have allowed webmasters to monitor an ad’s performance with customizable online reports that can detail page impressions, clicks, and click-through rates. Webmasters now have the ability to track specific ad formats, colors, and pages within a website. Webmasters can quickly spot and follow trends. New flexible reporting tools allow webmasters to group web pages by URL, domain, ad type or category, providing webmasters with an overview of top performing pages, ads and domains.
Reporting is real-time, allowing webmasters to quickly assess the effectiveness of any changes. The new reporting allows webmasters to optimize and significantly increase click-through rates. Optional reports allow webmasters to monitor traffic, viewing both ad impressions and page impressions.
Advertisers are realizing the benefits associated with showing their ads on targeted websites, which increases the likelihood that a potential internet user will be interested in their product or service.
The truth still not revealed
Google still won’t disclose what percentage of ad revenue earned goes to the webmaster serving the ads, but they’ve made progress on disclosure, recently lifting a ban preventing webmasters from disclosing how much they earn from serving ads. Google.