Remarketing Google Display Campaign Experiment, (Retargeting CPM vs CPA)

Remarketing Google Display Campaign Experiment

This time I will discuss a topic that is sometimes debated by advertisers. So, some of them say that for Remarketing Google Display Campaign Experiment it should be enough just to use target CPM. And some, including myself, are more likely to use target CPA or Maximize Conversion or bidding that focuses on conversions, which … Read more