SEO Tools Everyone Should Use


In the search engine optimization game, there are winners and losers. The difference between them is their ranking. Planning your strategy is one factor; monitoring your success on search engines is another. In 2018, the game changed again.

Some entrepreneurs choose to consult a digital marketing firm for their SEO strategies. However, if you are preparing to see how your site performs on search engines, you can familiarize yourself with the best SEO tools.

Please note that some tools are chargeable and others are free. Still, these tools are the best of the best and newest, so it’s probably worth investing in.

Research measures

Searchmetrics provides analytics for SEO, backlinks, and social media. They have a set of data collected per website, giving you insights and trends in backlinks, SEO visibility, and more.

They also provide weekly keyword rankings, which is useful for measuring which keywords your website should rank for. Searchmetrics provides insight into global search trends.

Google webmaster tools

Google Webmaster Tools is a set of free tools that helps you understand what’s going on on your website. It also explains the essentials of Google search and helps you understand how Google sees your site.

One of its features allows you to browse an article as Google perceives it. This allows you to step up your SEO game, especially if your campaign is doing poorly. The data you collect from this feature may help you adjust the web page for better results.


SEMrush is a free keyword research tool. The website offers many toolkits, including an SEO toolkit. One of its main features lets you plug in different web pages to see how they rank for which keywords, how that page ranks for a certain keyword, monthly search volume for particular keywords, and more.

Moreover, SEMrush also allows you to research suitable keywords, compare your page performance against your competitors, analyze backlinks from other websites to yours and play similar SEO opportunities. on the page.

UpCity SEO Report Card

This tool allows you to analyze the ranking of your website compared to your opponents. Like a real newsletter, SEO Report Card gives you an assessment of your ranking, link building, on-site analysis (how well you merged your keywords on your site), site accessibility Web (your site’s loading time and ease of accessibility for robots), trust measures and current indexing (the number of pages on your site that have been indexed).

This tool is free and you only need to provide contact information such as your name, email address, phone number and website.


Seobility shows you how well or poorly your website’s SEO optimization is working. They have various features such as SEO check (checking your website and giving you tips for better SEO), keyword check (showing you how your page is optimized for your keywords), SEO comparison (comparing your page and another for the same keyword), and rank checking (checking your page’s ranking for any keyword).

Seobility has automated website crawler that checks your website while tracking all backlinks, monitors your emails and detects errors in your website content and structure.

Managing your SEO campaign is much easier with the help of some of the best SEO tools on the internet. Paying for certain tools is better than blindly diving into optimization practices that don’t work and not understanding how your business can benefit from them. You can always consult a digital marketing company to help you with these and your campaign.