SEO Factors and Its Impact on Digital Marketing Strategies in 2018


As you know, Google constantly evolves its search ranking algorithms every year.

In 2017 – Google AMP (Accelerated Mobile Pages) emerges.

In 2018, many new trends emerge, which would impact SEO Factors.

Here are some of the upcoming trends in SEO in 2018 –

1. Search Engine Results Page (SERP) Features – SERP functionality is any inorganic result displayed on a search engine results page, such as AdWords, news block, rich snippets, and site reviews. Such features add a visual layer to an existing result. Site links, videos, tweets, and shopping results would also be highlighted in search engine results pages.

2. Rich Snippets – Web developers add structured data markup to their web page. A rich snippet improves search results by adding images, ratings, and a website URL. Rich snippets in web pages must include a ‘|’ symbols it contains.

Such rich snippets would get more click-through rates.

3. Page Speed ​​- In today’s fast-paced environment, where speed is the most crucial factor – it is a more dominant SEO factor, Google recommends a page load speed of 3 seconds or less for loading any web page. Google provides a tool – page speed insights, which would help you to optimize your webpage speed, it also provides information about various optimization techniques to improve website speed.

4. Relevance of content – Latent Semantic Indexing (LSI) is an indexing and retrieval method. This is a mathematical technique called singular value decomposition to identify a pattern – between terms and concepts.

Search engines evaluate your website content using LSI, it analyzes your website and verifies the content using related terms and keywords. More attention should be paid to writing relevant content that matches your topic.

5. Google Voice Search – On Google, people search by spoken words instead of typing into the search box. An SEO strategy should include conversational words.

6. Mobile Friendly Sites – Billions of people use the mobile version of websites because it is so convenient. The mobile site is a search ranking factor; in fact, Google indexes your mobile website before the desktop version of your website. Responsive web design feature supported by many web development technologies like bootstrap which makes your website mobile or tablet friendly.

Why mobile-friendly sites –

  • A desktop version of websites does not look mobile friendly.

  • 2.6 billion active smartphone users

  • Google marks mobile-friendly sites as mobile-friendly.

7. Unlinked Backlinks – A news article mentioning a brand name, company or a review made for a company or brand on another website, blog or in social media are all examples of unlinked backlinks becoming relevant today. Relevant articles, blogs or social media should include a brand or trade name.

You need to align your online business with the latest search engine updates, putting a lot of time and effort into it.