Duplicate Keyword in Google Ads

what is the definition of duplicate keyword and what is not a duplicate keyword?”. duplicate keyword in google ads. To answer that question, I would like to first give you an idea of ​​what the scenario will be like. For example, here I have 2 campaigns. Let’s say here is: Campaign 1: Ad group 1 … Read more

Categories SEM

Keyword Optimization Tips For SEM (Google Ads)

To help you with your keyword planning, we’ve created a list of  keyword optimization tips for SEM (google ads): ZERO CONVERSION / EXPENSIVE I will consider pausing keywords that convert poorly after get enough clicks. The criteria I use are: Conversions < 0.1 AND Cost = (approaching target your CPA) or Conversions > 0.9 AND … Read more

Categories SEM