How to Calculate ROAS Return On Ad Spend : ROAS is a metric that measures the effectiveness of a campaign in digital marketing. By calculating ROAS you can evaluate whether the campaign you have run is profitable or not. ROAS formula = (Revenue / Ad Spend) For example, you spend as much as $3 million … Read more
Hello, Bens People! In this article, I will explain about 4 step How to Research Keyword with Google Keyword Planner. Keyword research is one of the important things that must be done in the SEO optimization process. Well, in this article, I will explain about how to research keywords using Google Keyword Planner. After this … Read more
what is the definition of duplicate keyword and what is not a duplicate keyword?”. duplicate keyword in google ads. To answer that question, I would like to first give you an idea of what the scenario will be like. For example, here I have 2 campaigns. Let’s say here is: Campaign 1: Ad group 1 … Read more
To help you with your keyword planning, we’ve created a list of keyword optimization tips for SEM (google ads): ZERO CONVERSION / EXPENSIVE I will consider pausing keywords that convert poorly after get enough clicks. The criteria I use are: Conversions < 0.1 AND Cost = (approaching target your CPA) or Conversions > 0.9 AND … Read more