Search Engine Optimization – Five Techniques to Boost Your Search Engine Optimization


When you have a website the only thing you need to have if you want to survive is traffic and the best kind of traffic you can have is organic traffic. Two reasons for this are that you targeted traffic to your site and the traffic didn’t get paid. However, it can be difficult to see your website at the top of search results with the keywords you have. Here are five search engine optimization tips you can use to drive traffic to your website through your improved rankings.

Meta tags

When you write your Meta tags (your title tag and your description tag), you should place keywords in them, usually near the beginning and more than once. Be sure to use these keywords because search engines will use its prominence, density, and weight to determine the website’s ranking.

– Keyword prominence is how quickly you use your keywords.

– Keyword density is the ratio in which the keyword is used among other words

– Keyword weight is the number of times you use a keyword and/or phrase on the page.

When talking about search engine optimization, make sure you don’t use keywords and avoid using words like “or”, “the”, and “and”.

Have navigation links on the right or bottom, never on the left of the page

Did you know that search engines read your website from top to bottom left? When talking about SEO, search engines usually give preference to the first 100 words on a page, so you don’t want them to be javascript or navigational links. Make sure your keywords are in the header tags as well.

Have Alt tags on your images

When performing website optimization, remember that search engines are incapable of reading images and images. Spiders can only know what your photo/image is by reading its alt tag. Include keywords in the HTML line to improve your website’s keyword weight and density.

Place keywords at the bottom of the page

When talking about SEO and websites, you have to remember that spiders will look at the words at the beginning and end of the text and give them more preference. When writing an article, keywords should be used prominently in these areas. Do not place javascript or navigation links at the bottom of the page if you want high search engine rankings. Another method of search engine optimization is to place keywords after your page’s copyright date.

Anchor texts

What is an anchor link? This is the actual linking text on a website; it’s what a visitor will click on to take them to the page they want. Having many links linking to your website can have a huge impact on your SEO ranking. Make sure your anchor text includes keywords/phrases.

You may think that effective SEO is hard to achieve. However, with these five tips, you can easily impact your search engine rankings.