Real Estate SEO Content Writing


It is the quality of the content you write for any real estate agency supplemented with search engine optimization tools that determines a ranking required for any real estate agency’s online presence.

With my background as an SEO real estate content writer, the bulk of my job is ultimately to drive traffic to the website of the real estate agency I work for through content writing. By using good SEO practices and encouraging site visitors to contact and use the services of the real estate company, I also fulfill my urge to write. Pay attention to the word “write”. I write to fulfill my urge and not to bombard all the keywords that although technically would rank higher but would be fit enough to be promotional trash.

After all, who reads those useless text messages that fill your mobile inbox with unwanted promotional real estate messages? As a content writer… you have to be authentic and as an SEO you have to be truthful. There is a balance between the two. First you need to be clear that you are not writing for search engines, robots or spiders.

Before writing about a real estate topic, I first study all the parameters affecting the end users and present before them the real feeling of living in that particular area, express any concerns that need to be highlighted and provide side by side all the details. Once I’m done making readers feel like I’m experiencing the living, that’s when I optimize. The order should always be like this and never the other way around.

Claiming your internet territory can be quite simple if you are an avid writer with knowledge of SEO tools.

Here are some helpful tips that will improve your ability to be one:

Research what people are looking for: keywords

Choose your keywords carefully as they are the most important part of optimizing your content. If your keyword matches what users are looking for, you have done your job well. Doing keyword analysis using a keyword research tool will increase content visibility by combining less competitive long tails and broader keyword phrases to reach the desired target.

Keyword density

Give a big NO to stuffing your copy with keywords. Remember that it is always the content that should make sense and not the keywords. 98% should be your original content and give them 2% sequences for your keywords. Maintain this strictly.

Descriptive title

In addition to giving the essay a title, you should give a related general description of the article you are publishing.

Spread it out in dots

Including pointers, bullets, or numbers in your writing helps convey your message clearly.

Hit the Spot: Geographic Target

You need to know where your target readers are. The focus of your website can be anything from luxury apartments, first time home buyers, REO bank owned properties, lump sum prices, newly built homes, properties commercial properties, sellers’ lists, investment properties, etc. For example, if the keyword “luxury apartment in Gurgaon” is highly searched, then it becomes essential for an SEO to geographically target Gurgaon as a specific target area. It is also necessary for the content to be fresh and informative side by side. Geo-targeting gives your website area topic authority, bringing in more targeted traffic for a higher conversion rate.

Use the Twitter card

It is the most trending brand development strategy on Twitter. It provides different types of card options like summary, product, photo, large summary image, application and gallery. Then there is also the lead generation card. This one is also beneficial for new setups where tweeted pages are indexed by search engines.

Add media-related files

Adding media-related elements, such as videos or images, improves visibility. Infographics are another trending tool that’s popular with SEOs. Much of the information is transmitted in a simple way through pictorial representation and content.

It is a sudden upsurge with the advent of online marketing which has resulted in the increase in marketed content at a higher rate. Otherwise, who would have considered paying you to write your own jumble of thoughts? After all, it’s your own itch you want to eliminate and get paid for it was never thought of!

Content writing has finally become a vast field and this vastness has only been possible thanks to the advent of technology. It is the digitization of content that has changed the fate of perceiving it as a savior for brands that are eagerly awaiting an upsurge or even a signature statement that supports the image of any organization. After all, it’s technology that makes both a pen and a sword, but the ultimate empowerment has gone to the pen.