Many SEO specialists, when asked what keyword tool they use (disregarding professional SEO software), will immediately answer “Google AdWords Keyword Tool!” It is certain that this research tool has gained great popularity in the SEO industry, as it helps to obtain the necessary keyword data in a structured way.
However, there is one interesting thing that not everyone is aware of. The External Keyword Tool has limited functionality:
– It only shows 100 results (omitting some interesting keyphrases which I will mention a bit later.)
– It requires you to type the CAPTCHA to make sure you are not an evil bot.
In fact, the solution to this inconvenience is so simple that I can’t believe so many people still don’t know about it. So, to unlock all features, you must:
1. Go to google.com and log into your account
2. Find adwords.google.com/
3. Next, you will be redirected to the AdWords interface where you need to configure some settings which include your time zone and preferred currency. Click Next.
4. Hooray! Your AdWords account has been created. Now everything you need is connected.
5. That’s it. Once logged in, find the Tools and Analysis tab and choose the Keywords tool. You now have a fully functional tool that displays many times more keywords for free. Although it lacks some great features of professional SEO software, it’s still excellent for the majority of marketers.
If you are still skeptical about registration, I will tell you about a little experiment I conducted. Suppose I own an e-commerce store, selling stuff for kids. And one big day, I decide to invest in a new type of thematic property related to Alexander Milne’s greatest story, Winnie the Pooh. My first step is to analyze the search demand for this topic. So I use the external keyword research tool (without an AdWords account) and I get 100 keywords related to “Winnie the Pooh”.
winnie the pooh bedding
winnie the pooh dvd
winnie the pooh music
winnie the pooh baby shower
winnie the pooh costume
winnie the pooh watch
winnie the pooh toy
Sounds good, right? But wait, most of these keywords are marked with “High Competition”, which means running an ad campaign can be quite expensive.
Ok, now let’s get more data to decide. I log into the AdWords account and perform the same experiment with the same keyphrase. As a result, I get 800 (!) keywords, instead of 100. I love the idea of getting more information, as it gives a lot more freedom for my subsequent actions. Let’s see, what else I discovered:
poetry winnie the pooh – 1,600 searches
winnie the pooh coloring book – 1,900 searches
poo puzzles – 3,600 searches
And much more!
Also, these keywords are “low” in competition, so it can save me money.
Probably someone would also be interested in misspellings and variations:
winniethepooh – 8,100 searches
win the teddy bear – 9,900 searches
Sure, it might not be so mathematically correct, but for eight times the keywords, it means eight times the ideas. Now the best thing to do is to jump right into the action and find lots of new super-convertible keywords!