The most basic aspect of internet marketing is search engine optimization or SEO. It is a system of using online tools that you can perform on your website to help your pages rank higher in search engine results, giving your website more exposure. to targeted visitors who can eventually convert into customers. On-page SEO means optimizing individual web pages to rank higher and drive more relevant search engine traffic. On-page refers to both content and HTML source code of a page that is optimized, while off-page SEO refers to backlinks. On-page search engine optimization has changed over the years, so it’s important to follow the latest practices.
Here are the on-page SEO factors:
1. Meta Optimizations
Meta tag optimization means optimizing title and description with primary, secondary and tertiary keywords.
A) Optimization of the meta-title:
The title must be between 65 and 70 characters and the description must be between 150 and 155 characters.
Title tags are a big reason to help search engines understand what your page is about, and they are the first impression many people have of your page. Keeping your titles under 60 characters is best.
B) Optimization of the meta description:
Meta descriptions provide a conclusive summary of the relevant web pages. This is usually a short, concise paragraph containing no more than 300 keywords.
2. Page Speed
Page Speed is one of Google’s 200 ranking factors. Optimizing your landing page speed and website results will cause your website to rank higher in Google searches.
3. Mobile Friendly
The website being Mobile Friendly is one of Google’s ranking factors. Making your website fully mobile-friendly can help increase page rankings on Google relevant to mobile searches.
4. Image optimization
Google also provides image search results. You can get top ranking in Google image search results by optimizing image title and description. Sometimes when Google can’t read certain images, optimizing them by adding accurate names to the images helps. Submitting image sitemap to Google webmasters increases page rank.
5. Keyword density
Keyword stuffing is using too many primary, secondary, and tertiary keywords on your website. Avoiding keyword stuffing is a rule of thumb for on-page optimization. Keyword density is a ratio of the total number of words in the content to the number of keywords used in the content. If you maintain the ratio, your keyword rankings will be higher. The digital marketing analyst should implement keywords with a maximum density of 2-3%.
6. URL Optimization
URL is short for Uniform Resource Locator; it is a subset of the Uniform Resource Identifier (URI) that specifies where an identified resource is available and the mechanism for retrieving it. It should never exceed 100 characters; otherwise Internet Explorer could not load the page. The URL must also be human readable and must not be dynamic, i.e. it must not contain symbols and special characters (!#,$,%,&,*, etc.)
7. Content of the page
Copying or rewriting existing articles should be avoided. Even for original content, if you have already published it on another website, it is not good for your site. When writing about a certain topic or answering a question, make sure what you write is rational and covers both sides of a story.
ON page optimization is the surest way to achieve top rankings in Google and ON page optimization training helps us in the same aspect. This is something that is totally under our control. This allows us to ensure that we publish original content and ensures that the user sees our website as we want it to and this is important for our benefit as the page also helps to increase our Page Rank. These listed on-page optimization factors are entirely within our control and therefore make on-page optimization transparent.