How to Write an Effective Google AdWords Ad


To be successful with an AdWords campaign, you need to know how to write an effective Google AdWords ad. Anyone who is about to write ads should already have read and fully understood the lengthy terms and conditions policy presented by Google. This policy is strictly adhered to and failure to comply with the terms and conditions can be banned from one of the most effective tools available to you.

Google AdWords also limits what can be advertised through AdWords. Gambling, violence, drugs, fraudulent activities such as removing cable boxes, etc., can never be advertised through Google’s AdWords or AdSense tools. Make sure the item or service you’re promoting falls within what AdWords is willing to accept for advertising.

Most advertisers use text ads for their AdWords campaign. The key to writing effective Google ads is to remember that you need to capture the reader’s interest in very few characters. In a regular AdWords text ad, you have 25 characters to create a headline, 70 characters are the maximum for the ad itself, and 35 characters including spaces are allowed for displaying the URL. The ad will be displayed on four lines. The title will take up one line and the URL another, so your 70 characters of text will fit in the other two lines. Because some characters are wider than others, in some situations less than 70 characters may be enough to fit on both lines.

As you can see, your goal should be to create such a captivating title and text that the reader should, in such a short time, feel like they NEED to know more about that topic or service. Since your ad will show to people who have already expressed an interest in learning about your website’s topic, you want to convince them that your website is the only place to learn or buy what they want.

Google AdWords ads that contain words like “best”, “only”, “profitable”, “free”, “cheaper” and other attributes the reader is looking for can be really important, but only if they are true . You want the visitor to find what they expect and not something that is not what the ad said.

A good way to learn how to write Google AdWords is to view some AdWords ads and see which words compel you to learn more. These same words will work for you in your own ads. Simply adapt them to your own products or services and include your own facts.