AdWords was first launched on August 23, 2000 as an online advertising platform under Google’s flagship product developed by Bill Gross. Salar Kamangar was responsible for creating and developing the AdWords concept. He was the first company to be hired at Google and he oversaw the creation of the AdWords product.
Google AdWords is an online tool developed by Google through which various services and products can be promoted in the online market to attract more people to your domain. It helps product and service providers answer the question “what is the consumer looking for?” The search provided as a result is detailed, as it also tells us about the average number of searches for a particular requirement in a considerable amount of time.
Google AdWords is widely used by digital marketers to rank websites by finding keywords for a certain project. It also suggests more alternative keywords to us for a better layout. The suggestions provided by the application also take into account the number of times they are searched for, as well as the length of time the period has been considered.
Google AdWords is also a source of paid advertising. AdWords has become Google’s primary source of revenue, contributing to Google’s total advertising revenue in 2017. AdWords offers services on a pay-per-click (PPC) pricing model. This service is enabled by many businessmen for which they pay Google in exchange for each click made by consumers to access their website through the Google search engine.
The AdWords program includes local, national and international distribution. These ads are presented by Google in text, images and video format.
Google AdWords is now the premier establishment of online advertising and provides a foundation for learners to help them understand the concept of digital marketplace.
It has been the basis of digital marketing because it helps with keyword research. It could be logged in by gmail credentials as everything falls under Google’s flagship product.
FACT: NEARLY 80% OF GOOGLE REVENUE IS GENERATED BY GOOGLE ADWORDS ADS (LATER RENAMED GOOGLE ADS.)
Google Ads Features
1. Google collects 33% of all online advertising revenue (38.6 billion out of 117.6 billion)
2. The average click-through rate for a Google ad is 3.16%
3. A top search ad has an average click-through rate above 7%
4. Number of businesses advertising on the Google Search Network: Over 1.2 million
5. Number of sites in the Google Display Ad Network: over a million
6. YouTube (part of the Google Ad Display Network) has a monthly audience equivalent to about 10 Super Bowl audiences
7. An average YouTube homepage ad costs $400,000
8. There are currently at least 300,000 mobile apps serving Google Mobile Ads
9. Cell phone listings work: 70% of mobile users call a business directly from Google search.
10. 33% of all Google search clicks are generated via mobile
11. PPC ad spend increased 12% YoY in Q4 2013
12. Click-through rates on Google AdWords jumped 25% in Q4 2013 compared to Q4 2012
13. Between December 2012 and December 2013, there was a 27% increase in total AdWords spend
14. In 2014, 72% of Google AdWords marketers plan to increase their PPC budgets
15. Online marketing, including PPC ads, is 54% successful in generating leads
16. Local TV advertising (on the other hand) is successful in generating leads at 1%.
17. Businesses earn an average of $2 in revenue for every dollar spent on AdWords.
18. Without a right column, 45.5% of people can’t tell the difference between organic and paid search results.
19. “Insurance” is the most expensive AdWords keyword. It costs an average of $54.91 per click
20. The Google Display Network serves 180 billion impressions (views) every month, which equates to about 6 billion every day