4 Step How to Research Keyword with Google Keyword Planner

Hello, Bens People!

In this article, I will explain about 4 step How to Research Keyword with Google Keyword Planner.

Keyword research is one of the important things that must be done in the SEO optimization process. Well, in this article, I will explain about how to research keywords using Google Keyword Planner.

After this you will see how, but before we get into the discussion, don’t forget to subscribe to bensmomma.com first so you don’t miss the latest info about Learning SEM, Google Ads, Google Analytics, Tag Manager and Data Studio from us.

Google Keyword Planner is actually not much different from other keyword research tools. Well, some of the main functions of Google Keyword Planner include:

  1. Analyze monthly keyword search volume.
  2. The level of keyword competition.
  3. Keyword suggestions.
  4. The price of placing an ad on Google Ads (AdWords).

So, how do you actually do keyword research using Google Keyword Planner?

Here’s the guide:

The first,

Sign up for Google Keyword Planner.

The second,

Skip Google Ads (AdWords).

The third,

Email Confirmation.

You just need to check the information on this page everything fits.

Then click Save and Continue.

After that, you can start using Google Keyword Planner.

How to use Research Google Keyword Planner

By confirming the email above, you will be automatically directed to the Google Ads dashboard.

To use Google Keyword Planner, click the Tools menu in the upper right corner

then select Keyword Planner.

Google Keyword Planner has two main features, namely Find Keywords and Get Search Volume and Forecast.

keyword research google keyword planner
Get Search Volume and Forecast

keyword research google keyword planner

The first,

Find Keywords

Find Keywords in Google Keyword Planner will help you to find suggested keywords related to the keywords you are looking for.

For example, you type in the keyword “denim pants” and Google Keyword Planner will provide various keywords such as jeans, denim pants, men’s jeans, women’s jeans, and men’s levis pants.

The second,

Get Search Volume and Forecast

The second feature is Get Search Volume and Forecast.

Same as the name: Forecast

This feature function is to provide estimates.

Using this feature, you can get data such as estimated clicks,

impressions, and Click Through Rate (CTR).

After we know how it functions and how to use the keyword planner, I will give you tips on how to use it

how to use google keyword planner

1. Steal Keywords from Competitors.

You can enter keywords or website addresses.

Not only your website address in the search field, you can also enter the competitor’s website address.

That way, you can see what keywords your competitors are using.

2. Keyword Filter

For example, if you want to narrow down your search keywords, you can add filters.

You can add a keyword filter based on the level of competition so that the research results that appear are those that match the level of competition you choose.

You can also add filters to exclude keywords that contain content you don’t want.

Click filter, then select Keyword Text

and select “does not contain“.

After that,

type the word you want to make an exception.

In addition to the two filters above, Google Keyword Planner also provides other filters,
namely based on ad impression share, exception of adult content, to organic impression share.

3. Find Potential Keywords

There is an easy way to find out which keywords have the potential to generate money or conversions.

The trick is to look at keywords with the highest Top of Page Bid or high range.

The estimated price is for Google Ads (AdWords), what’s the point for those of you who don’t use Google Ads?

The logic is that if people charge a high price for a keyword, it means that the keyword is valuable and has the potential to get a lot of clicks

4. Narrow Location Range

If you run a business that relies on physical stores, this feature is very useful for you.

You can narrow your keyword research to a specific city or province.

The method is as follows:

Open the Get Search Volume and Forecast feature.

Enter keywords, then click location.

Type in the city or province you want to target.

After that Google Keyword Planner

will provide data based on that location.

5. Get Device Information Searcher Used.

Google Keyword Planner also allows you to see what devices are used when searching on Google.

To see it, go to the Get Search Volume and Forecast feature.

Type in the keywords you want. After that, in the sidebar menu You will find the Plan Overview option.

Click the menu, and you will get a summary of the keyword research results including what tools the searcher used.

6. Use Google Trends to Get Real Time Data

The tool I use in this tip is Google Trends.

Google Trends will help you to get comparison data for multiple keywords in real time.

Open Google Trends, then select a location.

Make sure to choose the location of your target audience.

In this example, I chose the location America.

Type in the keywords you want to research.

You can also enter a maximum of five keywords at the same time and Google Trends will provide a comparison like this.

In addition, you can adjust the search volume based on a certain time period according to your needs.

You can also adjust the search volume in the past day, last week, last month, to the last five years.

Well, that was the method and function of how use google keyword planner.

If you still have questions, or suggestions, don’t hesitate to leave a comment below. We will meet again in the next article. See you later!