There are millions of websites online. You might feel like the competition is too high and your website will never appear on the first page of Google or other search engines. But it is not impossible. When you use the right tactics, you can improve your website’s ranking on Google.
Here are 5 tips to get you started.
1. Keyword research
Google directs people to your website based on the keywords they typed into the search box. This means that those same keywords should be on your site and easy to find. They must be part of the content and navigation. Research your keywords and provide the most valuable and useful content possible. Provide what your customers and prospects are looking for and it will set you apart from the vast majority of your competitors.
2. Create more content
Google and other search engines will crawl your website and index your content. The more relevant your content, the more value search engines place on your site. All search engines love fresh content because they want to provide their users with the latest information. But don’t compromise the quality of your content by trying to post something new, say every day, if it’s just a lot of garbage.
3. Check your analytics
Needless to say, if you want to improve your website’s ranking on Google, you need to install Google Analytics on your website. These free analytics help you track where your customers go to your website, how long they stay on your website, how they got to your website, what keywords they use to find your website, how many visitors return to your website and more. This information is important. Check your website analytics regularly. Create content that matches what you find.
4. Don’t use too many keywords
While it’s important to use keywords to get your website to show up in Google search results, you don’t want to use too many of them. Generally speaking, your keyword should be used once per 100 words. If you repeat your keywords too much then your website will be ignored by Google because your content will be considered artificial and unreadable.
5. External links
If other high-quality, authoritative websites link to your website, Google will consider this a “recommendation” of your site’s worth and rank your website higher in its lists of research. To get more of these backlinks, contact respected websites or blogs to see if you can provide an article or guest post. This message or article will contain a link to your website.