7 Tips to Increase CTR

Tips to Increase CTR

There are 2 main factors Tips to increase CTR namely relevance and visibility. Relevance is the match between the ad text and the keywords or queries people type on Google. While visibility is a condition where ads are easy to see and attract the attention of the target audience. Relevance Keyword, The Great Tips to … Read more

Remarketing Google Display Campaign Experiment, (Retargeting CPM vs CPA)

Remarketing Google Display Campaign Experiment

This time I will discuss a topic that is sometimes debated by advertisers. So, some of them say that for Remarketing Google Display Campaign Experiment it should be enough just to use target CPM. And some, including myself, are more likely to use target CPA or Maximize Conversion or bidding that focuses on conversions, which … Read more