Would you like to make your Google ads look a lot biggest, get more clicks and take up more CTR on the Google homepage? I will show you this in this article In this Google Ads tutorial, we’ll show you how to do this with Google Ads sitelink extensions.
Hello. and thanks for joining in. In this Learning SEM (search engine marketing) with Bensmomma, I’m going to show you how you can making the size of your Google ads biggest, get more clicks, and make your ads a lot more bigger than your competitors, and hopefully increase your ad rank and your CTR (click-through-rate). So the way to do that, or one of the ways to do is by using sitelink on your ads and I’ll show you a little how to set it up, but let’s go to Support Center on Google and see what they have to say about it…So these are what we call the sitelink.
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This is an Ad with a headline title, URL, and description line.
And then below there, you will have up to four different sitelink, but its own headline and description lines. So you can see instead of having a high bit, you are having the sitelink on your ads, which makes the ad look a lot bigger than your competitors if they are not using these. So I would highly recommend that you use sitelink.
The link shown below some of Google search results are called sitelink, are meant to help users navigate your site. So these will be additional links to your website, not the same link. You will not receive the same link as in the main Ad. Yes will have additional links like it. You can have a link to ‘About page,’ ‘the blog’ and the ‘special offer’ or “Service page”. The system analysis the link structure of your website to find a shortcut that will save user time and allow them to quickly find the information them looking for. We only show sitelink for results when we think they’ll be usefully to the user. So we don’t have any control, even though you may have set them up properly used and you find that you not getting these shown, we can’t do anything about it because it’s up to Google to decide when it’s going to show the sitelink or when it won’t show the sitelink.
If the structure of your site doesn’t allow algorithms to find good sitelink or we don’t think that the sitelinks for your website are relevant for the user’s query, they won’t show them. when you make Google Ads Sitelink Extensions Best Practices So you need to make sure that the sitelink information is also very relevant to your main ad. What I inclined to do is to look at my website structure and then just reiterate each page with a headline and a couple of description lines.
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So at the moment the sitelinks are automate, but Google is always working to improve the sitelink algorithms. And in the future we may record the input of webmasters. So they’re not doing it right now, but in the future, possibly they may include it. That there are best practices that you can have follow. However, to improve the quality of your sitelink, for example, for your sites, internal links, make sure you use anchor text and that all text is informative, compact and prevents repetition..
So we don’t want a website or web pages to have spammy links or keywords, which are stuffed and repeated all the time, make sure you don’t do that. Okay. So let’s head over to Google Ads account, and click the plus sign here below your ads and extensions.
And then I just cancel the call extension. All right. So here’s the extensions you go and even more, and then you will have all that rest. So in this one, I’m only covering the sitelink, click on there. Now you can add these up at account campaign or ad group level. If you’ve got a fairly straightforward website, I would recommend that you set up at account level. Google Ads Sitelink Extensions Best Practices.
So then you… once it’s set up, you don’t need to worry too much about it. Then you’ve got your headline title, your two descriptive lines, and the last URL. Basically, you want to give more five because then Google can decide which one is the most relevant. If you just put up four, it may not show all four. So I would recommend that you put up at least six or eight. If you’ve got that many pages on the website and each one of them must be a different URL. So let’s say I’ve got a ‘Contact us’ page. Please contact us by email, telephone or live chat.
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And then I’m going to put up about us, whatever the link is. Now you see there is a little warning signal, it’s because i haven’t set up HTTPS and now it’s gone. I’ve made one. Now you will notice that I do not use capital letters here that I always say that you should use every word in capital letters in your ads, but that’s not necessary here in the sitelink then I can make another one, let’s say (a) blog. And let’s say we have over a 100+ blog posts. Read the latest blog here…just need to be simple and straightforward. Setup won’t take long and I’ll do more Google Ads Sitelink Extensions Best Practices.
Let’s say “About us”
and what they do. Learn more and then we have our URL and that’s how easy and quickly it is to keep uploading this sitelink to the subpage and when done, press the save button and that’s it. The sitelink has been done, has been set up and then what you will find is these will be.
This will go under review and if you have put up something which is not as per the Google policies are not approved, but if it is good, then they will go approved and then you will start to see the impressions, clicks, costs, or conversions. If people are clicking on the sitelinks when they see your ads. So thanks for being with me today and I look forward to seeing you again. Bye for now about Google Ads Sitelink Extensions Best Practices.