Good (SEO) Search Engine Optimization – Title and Meta Tags

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Title and meta tags

Good search engine optimization includes several factors which are explained in these SEO articles to help you achieve better search engine placement. Most of the tips given can be obtained almost immediately, while other factors explained will take a lot of time and effort. If you’re serious about SEO, you’re on the right track. Please note that the tips mentioned in these SEO articles are used by SearchBliss and some of the information given is our opinion only.

Before you start reading these articles, please keep this in mind. The most important advice I can give you is to create your web pages with your visitors in mind. We’ve all visited sites that “don’t make much sense” because webmasters target keywords that they struggle to fit into readable text. You may have thousands of website visitors every day, but that’s wasted traffic when they leave your page in frustration, and they may never come back.

Target the right keywords

Choose the right keywords. It is extremely important. Optimizing a site takes a lot of time, patience and hard work. Doing this by targeting the wrong keywords can be devastating. Find relevant keywords that are searched often. Be sure to target “phrases” rather than single keywords. For example, targeting “hosting” alone will not help you. There are too many search results. But targeting “web hosting provider”, “web hosting service”, and “hosting company” will give you more realistic results (and a ton of traffic). Also, you are still targeting “hosting”. I would suggest targeting ONE “range phrase” and TWO “realistic phrases”. Three sentences may seem like a lot, but not when one or two keywords are in all three sentences. When this happens, things don’t get watered down, which yields better results.

Let’s start with the “bare bones” of SEO. Title tags and meta tags. Most search engines give little or no relevance to some of them, however, since no one really knows how they are taken into account by each engine, these are still important steps in the optimization of any website.

1: The TITLE tag

Here is an example of a title tag that should appear between the tags of your web page(s):

<title>My company title</title>

The title tag is very important. Why? Because search engines don’t just value it in terms of optimization, SEs use it in their search results. Do a search on ANY search engine and you will see the contents of this tag used in the anchor text of links on every website. Here is a little experiment. Follow the Google link (opens in a new window) and take a look. Google experience

There are over 28,100,000 pages in Google with the title tag

<title>Untitled</title>

Thus, most web page links displayed are untitled. Why? Because whoever ever built these web pages used an editing program that added the title tag, and they never changed the title text.

So what should the title tag contain? The name of your business or website along with the “keyphrase” you are targeting. For example, your company sells “watches”. This is a broad search term and using it alone will not work for you. There are 42,500,000 estimated search results in Google. However, searching for the term “Swiss watches” I get 2,760,000 estimated results. The probability of your site appearing in the first 3 pages of Google is much more realistic using “Swiss watches”. Also, the keyword “watches” is always there, so you’re targeting both terms.

Here is a good title tag using this example:

<title>Search Engine Optimization Inc, SEO Tools</title>

Be brief and precise. Targeting too many keywords can “reduce” your website’s relevance.

2: The DESCRIPTION meta tag

Here is an example of a description meta tag that should appear between the tags of your web page(s):

<meta name="description" content="A Description of My Business">

The meta description tag is less important for optimization, but it is still used by search engines. Google, for example, will use web page body text, image alt tags, and yes, even parts of the description meta tag will sometimes show up. Body text and alt tags will be covered later in these articles.

So, in my opinion, it is important enough to use. The best way to use this is to put your keyword phrase inside that “once” meta tag, then split the phrase and re-add the keywords separately. But keep it readable and avoid too many comas. This can be considered “spam”, so don’t do it or your site could be blacklisted and ignored by search engines. Also, use a maximum of two sentences and avoid “sales pitches” like “The best store ever”, etc.

Here’s a good description meta tag using the “watches” example above:

<meta name="description" content="SEO Tools from Search Engine Optimization Inc. Browse through our large selection of SEO software and tools">

Note that “SEO” and “TOOLS” appear twice, but the second time is split with the term “SOFTWARE” (SEO software being a targeted secondary keyword phrase).

3: Meta KEYWORD tags

Here is an example of a keyword meta tag that should appear between the tags of your web page(s):

<meta name="keywords" content="my,keywords,and phrases,separated by,commas">

The keyword meta tag is considered one of the LEAST recognized meta tags by search engines. It carries very little weight when it comes to search engine optimization. However, it is not ignored by all engines. For example, through my own experience, I used a single keyword (like spaloof – which means nothing) that had very little or no results when searched for it. After being indexed, SearchBliss had appeared at the top of MSN. The keyword was NO elsewhere on SearchBliss. Only in keyword meta tags. This tells me that some search engines give some weight to the keyword meta tag. So, therefore, I always use the keyword meta tag.

I suggest adding your target keywords 3-4 times without REPEATING THE SAME TERM. This is considered “spam”. Example of spam: Swiss watches, Swiss watches, Swiss watches,… This is what is more commonly called “keyword stuffing”. This also applies to anything covered by these articles.

Here is a good keyword meta tag using the “SEO Tools” example:

<meta name="keywords" content="SEO Tools, search engine optimization tools, website ranking, SEO software, webmaster tools, search placement, SEO articles">

Note that the keywords listed 3 times (SEO & tools) are not only separated using other key terms, but are never too close to each other. I do this by adding other keywords/phrases between those with the target terms. The term “SEO tools” appears only once.

There are also several other meta tags like the “abstract”, “robots”, etc. But I think it is not necessary to cover them. I believe they are not an important part of search engine optimization and have no use in these articles. Now create title and meta tags, then optimize your meta tags.