Free SEO tools with their analysis

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Webmasters and website owners have been fighting for one simple thing for years: better search engine rankings! The reason is simple and well understood. The better the ranking, the more traffic to the website and the popularity increases. The motivation of the site is fulfilled and the return on investment increases. The process of achieving higher rankings is known as search engine optimization or SEO. There are various search engine optimization methods and tools and with the development of technology, the tools are getting better and better keeping in mind the stringent requirements of popular search engines like Google and Yahoo. This article attempts to give a brief overview of various search engine optimization tools that are becoming handy for webmasters and search engine optimization companies. The overview will contain a brief description of the tools along with their pros and cons indicating their areas of development.

KEYWORD TOOLS:

Keyword Analyzer: Goran Nagy and Chris Lee jointly developed these keyword research tools and with new updates regularly, this software has grown rapidly and performed well in the ever-changing landscape of the World Wide Web. Basically based on the Overture keyword research tool, it has the ability to analyze data extracted from WordTracker and Keyword Discovery. There are certain pros and cons of the Keyword Analyzer and they are:

Advantages:

o He has a wonderful digging tool.

o Capable of importing Keyword Discovery and WordTracker data.

o Uses terms related to Google.

o It is extremely search engine friendly.

o Right click add functionality.

o Additional bonus tools are provided.

The inconvenients:

o Has a small interface problem. Clicking on the menu automatically creates a new tab.

o Cannot combine different keyword lists.

o Mainly uses Overture data which lacks 100% accuracy

Keyword Analyzer is best suited for PPC advertisers, AdSense publishers, niche miners, and to some extent, SEO specialists.

McDar Keyword Analysis Tool:

The McDar Keyword Analysis Tool has emerged at the forefront of search engine optimization as an entirely new tool. It does not focus on pre-optimization keyword analysis but actually focuses on post-optimization keyword analysis. In other words, it analyzes the keywords while the page has already been optimized! And guess what? It can study the competition for a particular keyword!

Once the on-page optimization of a page for a keyword or phrase is complete and the optimized page becomes active and searched by Google spiders, you must enter the following information into the McDar

Keyword Analysis Tool:

o Enter the URL of the page to be optimized in the McDar keyword analysis tool.

o Enter the keyword based on which the web page should be analyzed.

After the above two steps are done, the McDar Keyword Analysis Tool analyzes the following which can be considered as the advantages tools :

o Number of pages listed in Google.

o Total number of backlinks available to this page in Google.

o Total number of backlinks available to this page in Yahoo.

o Page rank using the ‘allinanchor’ (the keyword or phrase entered).

o The overall ranking of the web page.

Once the analysis is complete, the results can be used for optimization based on an informed decision.

The inconvenients:

The main drawback of the tool is that it looks at a small set of SEO factors!

WordZe tool:

Keywords and phrases remain one of the most important factors for a website to be optimized and achieve higher rankings. The WordZe tool helps get some of the most impressive keywords out there. WordZe makes a study of the keywords and based on the reports, data trends and variations of the keyword, the performance of the keyword is judged. The design of WordZe is refreshing and offers a wide range of tools capable of delivering powerful and reliable keywords.

Advantages:

o The WordZe has a very user-friendly interface.

o WordZe provides reliable and powerful keyword data. The Word Ranking Tool provides a unique set of data.

o WordZe’s performance is quite modern and smooth.

o WordZe bills monthly. The monthly membership fee is $35.

The inconvenients:

o WordZe’s word ranking search tool has a big limitation. It is too restrictive in nature.

Despite the restriction, WordZe is one of the most powerful tools in the market and users can be quite satisfied with the overall performance.

DOMAIN-RELATED TOOLS:

Domain statistics tool: As the name suggests, the domain stats tool helps webmasters get all the information about the competitors website domain. Statistical data extracted by domain statistics tool includes domain age, Dmoz listings, Yahoo WebRank, number of backlinks, Alexa Traffic Rank, number of pages indexed by different search engines MSN, Yahoo, google etc These results become very useful and help to explain why some of the competitors do well in search engine searches and what needs to be done to make your website perform well!

Domain age tool: Domain age generally refers to two things. The age of the website in question and the length of time the domain has been registered. This is actually necessary to verify the longevity of the website and its authenticity. People will trust old websites more than new ones. The domain age tool displays the approximate age of the website on the World Wide Web. This allows you to get an overview of the first steps of the website and you can optimize your website accordingly.

The downside is that it can only indicate that the competing website is getting ahead in search engine results due to the age of the domain. This is a good thing, however, because you can come up with other SEO strategies and techniques to boost your page rankings.

Reciprocal Link Checker: The reciprocal link checker uses advanced techniques to check the link status and create the reports in txt or html file. It is actually responsible for two things:

o Checking the popularity of the website and

o Global visibility of the website.

The responsibility of the reciprocal link checker is to observe the status of the backlinks and manage the inbound links of the website. The reciprocal link checker automatically manages the various reciprocal links on the website and increases the page rank.

Advantages:

o It is a powerful utility to promote website page ranking.

o It monitors and checks the status of backlinks.

o It has a highly interactive and user-friendly GUI.

o It improves the quality of the link and also its popularity.

o It is cost effective, reliable and fast.

The inconvenients:

o Reciprocal Link Checker may take a hit in case of Pay-Per-Click activity due to fraudulent clicks and thus increase the cost!

LINK TOOLS:

Majestic SEO: Majestic SEO is one of the most advanced backlink analysis services and it allows comprehensive backlink reporting. The tool provides reports on the following:

o Domain Overview: Provides Top Anchors Report, Top Referring Domains Report, and Top Pages Reports.

o It provides a table that shows the domains linked to the site.

o It checks links to www and non-www versions for any website.

o View source flags for more specific reports.

o It provides export to CSV functionality

There are many other features or benefits of the tool, but mentioning all of them is beyond the scope of this article.

There are also some disadvantages. They can be summed up as follows:

o Must have an “inline data sorting and filtering” option. Although data can be exported to Excel and sorted, online sorting helps and makes life easier.

o Some data seems outdated.

Keeping these disadvantages aside, the Majestic SEO is a very handy and comprehensive tool that can be useful for webmasters.

Harvester Links: Link Harvester is one of the most innovative of its breed. It helps you deepen the results than any other tool. Another added benefit is that it works faster than any other tool. The tool uses Yahoo! API and therefore users do not need to worry about search engine terms and conditions being violated.

Advantages:

o Fast enough to discover every site linked to a webpage or domain.

o It discovers the number of indexed pages.

o It finds out the total number of links to the homepage, inbound links and deep link ratio.

o It provides information about the IP address of block C.

o It’s free and fast.

o The tool is known to provide links to the WhoIs source and Wayback Machine next to each domain.

The inconvenients:

o The tool does not have the page scraping feature to collect the link text and that is because any additional feature makes the tool slow.

o The tool uses a single engine for data binding.

Cons aside, the tool is on average one of the best in its class!

Research centers: The Hub Finder is another free and useful tool for analyzing links for SEO purposes.

The Hub Finder comes with the following features or benefits:

o It captures the page ranking in Google or Yahoo.

o It allows to highlight each authority in the results and allows to visualize the links (potential) of the hub pages.

o Allows CSV output of the result.

o Users can set the search depth.

o Allows comparison of backlinks in the top ten ranking sites.

o Provides a list of the total number of hub pages in the total number of crawled sites.

o Quickly find the total number of topical HubPages.

The Hub Finder has one obvious downside. The downside is:

o The existence of scrapper websites in certain domains may aggregate the Hub Finder output.

There are many other advantages and some disadvantages of Hub Finder but explaining each of them to you is beyond the scope of the article.

Search engine optimization is not something very small and easy. It takes a lot of effort to find a good ranking in the SERPs (Search Engine Result Pages). There are a plethora of tools available in the market. Some of them are free and some of them are commercial. The choice is yours. Remember, it’s your site, it’s your investment!