Ask any successful online marketer and they will tell you that the importance of Google keyword rankings cannot be overstated. Google is the undisputed leader of search engines and a large number of people use it to find all the information they need on the web. In other words, a large majority of your visitors are likely to come from Google rather than any other search engine. So if you need organic traffic, Google rankings are something you need to take very, very seriously.
When people search for something on the web, they are likely to click on the first results that appear on the search engine results page. Experts say that 70% of people are likely to click on the first three to five results that appear on the search results page. So, to get the most out of Google, you need to make sure your website ranks well, preferably in the top five or ten results. This is something you need to keep in mind when it comes to Google keyword rankings.
Ranking in the top five results of the Google search results page can be extremely beneficial for your website. This is however not an easy task as there is immense competition among webmasters to get the coveted number one position in Google. So you need to implement many search engine optimization strategies to get high ranking in Google. Before you begin the SEO steps, you need to know how well your site ranks for different keywords. The best way to find it is to use a keyword ranking tool.
There are a number of SEO tools that can help you determine how your site ranks for important keywords related to your business. All you have to do is enter your domain name and relevant keyword into a keyword ranking tool. The tool will immediately show your site’s ranking for that particular keyword. You can make a list of important keywords related to your business and check your site’s ranking for each of them using these tools. If the results are satisfactory, you need to work on your site to ensure that it stays on top all the time. If the results are poor, you need to work on your site to get to the top position.
To rank high in the SERP, you need to implement a number of onsite and offsite optimization techniques. Writing a keyword rich META description, adding appropriate SEO META tags, using title tags, using important keywords for anchor text and internal anchor text and adding a sitemap are some of the on-site SEO tips that can help you rank higher in Google. Getting high-quality one-way links and submitting articles to popular article directories are some of the off-site SEO tips that can help you improve your site’s Google keyword rankings.