Duplicate Keyword in Google Ads

what is the definition of duplicate keyword and what is not a duplicate keyword?”. duplicate keyword in google ads.

To answer that question, I would like to first give you an idea of ​​what the scenario will be like. For example, here I have 2 campaigns. Let’s say here is:

Campaign 1:

Ad group 1 (there are keywords such as sony camera)
Ad group 2 (there are keywords such as sony camera)

Campaign 2:

Ad group 1 (there are keywords such as sony camera)
Ad group 2 (there are keywords such as sony camera)

3 conditions that are not said to be duplicate keywords

If these two campaigns target the same audience, for example the target location is the same and all kinds are targeted, then these four keywords will compete with each other to become the keywords that will trigger the ad.

So, when someone types in “sony camera”, this system doesn’t only see 1 campaign or even 1 ad group. However, he will see all the campaigns in our account. So, if there is the same keyword then he will compete.

1. Not Targeting the Same Audience

With conditions like this, we should only use 1 keyword only. So, better no multiple or duplicate keywords although in a different campaign. Unless they’re not overlapping, they don’t mean they’re targeting the same audience.

For example, campaign 1 for Jakarta people and campaign 2 for Surabaya people will not overlap. So, it doesn’t matter if it’s like that.

Now I want to try to clarify again what conditions are not said to be duplicate keywords or duplicate keywords. I’ve already explained the 1 yes. If the conditions for these two campaigns are not targeting the same audience, For example, different locations. It won’t overlap and it doesn’t matter even if the keywords are the same.

But, still in campaign 1 you can’t. Even though it was safe across the campaign because of the different locations, here you can’t even have the same 2 keywords. So the problem is in the 1 campaign itself.

2. Using a Different Match Type

Then the second, different match types. For example, in ad group 1 (campaign 1) it uses broad match modifier while in ad group 2 use phrase. If that’s the case, it’s really not a problem. In fact, even though the keywords are the same.

For example, if this phrase is a Sony camera that is in the same ad group, that doesn’t matter either. Not said to be a duplicate keyword. That’s the second.

3. Have a Different Campaign Type

Then the third is if the campaign type is different. In the search section, it’s clear, the search campaign is primarily based on the keywrod. However, for display campaigns we can also target based on keywords. If, for example, the keywords that we target in the search campaign we also use on the display, they will not be considered as duplicate keywords. Because it won’t compete. The auction process is different.

So, there are 3 conditions that are not said to be duplicate keywords.

Here I have also prepared 4 campaigns. If we look here, there is a display campaign and here there is a search campaign. And if we look at the location, here is the city of Jakarta for targeting the location.

And the campaign type is different. This one displays the other one is search. This means that these two campaigns will not overlap. And even if you use the same keywords in your targeting, it won’t be a problem. Not considered as duplicate keywords.

If we look at the others too, here there is canon and keywords in it. But this one is located in Jakarta, the other is Surabaya. The two campaigns will not overlap because the locations are already different.

The problem is, during the All Brands (Search) campaign, this Jakarta location met with Canon’s campaign which was also located in Jakarta. If we put up the All Brands Indonesia campaign and then meet with Canon in Surabaya, of course there will be problems because the scope is wide.

This means that there are 2 campaigns that have the possibility of having complete keywords for each other. Between All Brands and Canon because the location is the same and here there is the keyword “camera” here as well as specifically the Nikon one here.

How to Find Duplicate Keywords in Google Ads

Now let’s see if there are duplicate keywords between these two campaigns. The trick is:

  1. 1. Go to the Tools menu
  2. Find duplicate keywords
  3. Select which campaign you want to see duplicate keywords for in the section on the left. (in this case I choose the All Brand)
  4. On the right, select a suitable condition.


Word Order

  • If you choose the first one (strict word order), it means that the order of the words must be the same. Example of buying shoes buying shoes.
  • If you choose the second one (any word order), it means that the keywords will be the same even though the order is different. Example buying shoes = buying shoes.

But in my opinion, what is actually being flipped (second) could also trigger the same ad. The system will also understand even if we type using this keyword. In this case I choose the second one (any word order). But, if you, for example, want to choose the first one (strict word order), that’s okay. Because there are no standard rules for what to do.

Match Type

  • Duplicates must have the same match type, meaning that the duplicates in question must have the same match type. For example, a phrase with a phrase, a broad match modifier with a broad match modifier.
  • Duplicates can have the same match type (even negatives), meaning it doesn’t have to have the same match type.

I think it should be the first one, if the match types are different it shouldn’t be considered a duplicate keyword.

Location of Duplicates

  • In The Same Ad Group
  • In The Same Campaign
  • Across Selected Campaigns

In this case there are 2 campaigns, so I will choose the Across Selected Campaigns.

Optional Hide Duplicate

  • In removed and ended campaigns and ad group, which means whether we want to hide duplicate keywords in the campaign or ad group that has been removed or ended.
  • In paused campaigns and ad group, which means we can also hide duplicate keywords that are in the paused campaign or ad group.

It’s up to you. For example, if according to our friends, we no longer want to care about keywords in the campaign that have been deleted, stopped or paused, this can be unchecked. But, if you want to see all of this, you don’t have to check.

5. If we have determined which campaign or ad group we see duplicate keywords for, click the Find duplicate keywords button.

Here we have to select again, the 2 campaigns that were duplicated. We select. In the middle you will see details about duplicate keywords. And if we click the orange button above it (Exit duplicate mode), it will close the display of duplicate keywords.

In this view a list will appear according to what we selected earlier. So, we can see the duplicate keywords. This is actually a different order because earlier I chose whichever keyword in a different order it is still considered a duplicate.

For example, keyword 1 and keyword 2 are the same, only back and forth are in the same campaign. We can also see that there is the same campaign and has a different ad group. And under other conditions too. So, by looking at it like this, we just have to decide which ones we should pause and which ones we should let the keyword run.

Now the problem is you have to choose and leave 1 keyword. This happens to be only 1 pair per keyword. There could be a lot of duplicates in the across campaign. Of course, there are many more than just 2 keywords.

If that’s the case, we should be able to choose which ones to keep, which ones to delete or pause. The most important thing is that you must understand the GOALS of each campaign. So, we don’t just choose the keywords that will be paused. But, there must be a matrix that is seen based on what we pause the keyword.

Each GOAL or goal of the campain can certainly be different. If, for example, there are those whose campaigns are chasing CPCs who want cheap or lots of clicks, it means that we have to see from these keywords which clicks are the most or the clicks are the cheapest.

How to View and Display a Matrix

To see the matrix, swipe right. And to bring up the matrix, you can click on the icon to the left of the search column. Later there will be many matrices that we cannot see in the table list. For example CPC. Here by default it is not there. There is only Max CPC.

If we can’t find the desired matrix, we can do:

  1. Click Views Statistics > Get Statistics.
  2. In the select campaign and ad group section, we make sure to select the 2 previous campaigns.
  3. Click Date Range. (Here I chose Last 30 Days, because the campaign has been running for a month.
  4. In the Select Stats section select Performance.
  5. Choose Clicks, CPC or another matrix. (According to the GOAL campaign what it is)
  6. Click the OK button.

After that, the data will appear again by adding some of the matrices that have been selected. And we can sort the data based on the highest matrix by clicking on the matrix title. For example CPC.

That’s how we can find duplicate keywords and we can clean up the campaign to be neater, the structure is also more specific.

Hopefully the final performance will also be better. That’s all this material. Hope it is useful.