Best Digital Marketing Tools in 2018


Almost all digital marketers generally have the practice of having the numerous bullets at all times. They continue to create strategies, carry out campaigns and at the same time manage important communication channels. Fortunately, there are plenty of digital marketing tools available online to make the reorganization task easily manageable. The following

are the favorite digital marketing tools every marketer should know and use in 2018.

Website Endurance Speed ‚Äč‚ÄčTest

Potential and probable customers are looking for the information as soon as possible because people don’t have the time, in case it takes longer, they won’t stay loyal to your website and just move on to a competitor. Providing a good user experience is crucial, it starts with the user and the first-hand experience of the website. Conversion rates depend on the time wasted downloading the page. In fact, just in case pages load longer than three seconds, bounce rates go up to 32%. Therefore, it is essential to have a tool to monitor website endurance speed test. Just in case you find less site traffic or higher bounce rates, it’s time to recheck and

assess the speed.

2. Deploy Website Analytics Tool

One of the best analytical insights is provided by Google Analytics. It is simple to deploy the small tracking code on all pages of the site, and FREE access to site performance data is given. Even visitor demographics and location can be monitored, page performance comparison, number of visits, bounce causes and many other aspects.

3. Public Customer Relationship Management relationship management

Google Alerts provide a response to RCMP (Customer Relationship Management) and people with reduced mobility (Partner Relationship Management) of the Website. He is very friendly. The only thing to do is to create an alert for the selected or desired keyword. Google will send the email alert in case there is a mention on the internet regarding the keyword. If your product is mentioned, you can discover it via an article on your social networks. If there is resentment about you, the same can be addressed.

4. Keep an eye on social networks via Social Media Manager

Facebook also offers an internal management tool for the same, but nowadays social media transactions are not limited to one platform like Facebook. It will be quite difficult to maintain balance in the posting schedule, while monitoring and reviewing performance later on various social media pages. Fortunately, there are many management tools

available for purposes like

  • HootSuite

  • Social Sprout

  • dampen

5. Deploy conversion rate optimization tools

Conversion rate optimization (CRO) is a proven method of using analytics to drive business forward. Key performance indicators (KPI) on the website. The basic steps of the strategy are to collect the relevant data, create a measurable proposition, test your hypothesis, and evaluate the results to measure effectiveness.

6. Using the Graphic Design Tool

Many small businesses don’t have the budgets to hire a full-time graphic designer, or even outsource projects to third-party agencies. The Canva gives access to everyone regardless of budget for beautiful graphic design templates.

seven. Email Marketing Campaign Builder

Email marketing is one of the best critically acclaimed mechanisms for implementing digital marketing strategy success. Existing and potential customers have provided consent for updates from you. Now is the time to build trust and improve conversion rates.

The right and proper email marketing tool helps to customize templates, mechanize drip campaigns and easily track results.

8. Using the General SEO Tool

The tool should be used carefully in order to build the digital marketing strategy for maximum benefits. SEO or search engine optimization helps control your website content and provides an incentive for clicks. Using the general SEO tool offers services like keyword research, competitor research, generated backlinks analysis, PPC monitoring, etc.