Statistics show that there are over 14 million searches for the term “restaurant” each month. Having a functioning restaurant website can help you attract more customers and grow your business. Link building and search engine optimization play a key role in your marketing campaign. Appearing on the first page of search results is one of the most coveted rewards of using these strategies. Here are some link building tips that will help you improve your restaurant’s occupancy rate and gain popularity online:
Focus on local SEO
Search local business directories and create listings for your business. If a list exists, you must claim the list. Make sure the information displayed about your restaurant is accurate and complete. Wouldn’t you rather have your own professional photos on there than a bunch of mobile photos from random sites?
Listing your restaurant on Bing Maps, Google Maps, and other local directories will help get your business out there. Moreover, you will get valuable backlinks to your website. Many business owners use a backlink tool, but it’s best to focus on building organic links for long-term results.
Make your website search engine friendly
When setting up your website, make sure everything is indexable. Some restaurant websites are built entirely from images, which is why they lose valuable traffic. Embedding your text in images means that no search engine spider will ever know what is written there. Offer your menus as a page, not just PDF files. Include relevant keywords and key phrases.
Group deal sites
More and more business and business owners are using bundle websites to promote their business and gain new customers. These sites give you the opportunity to extend your brand to your entire community and build high-quality links.
Contribute to other sites
Contact other bloggers and website owners in your niche and offer to write content for their sites. Focus on sites that are relevant to your topic. For example, you can write about one of the most popular dishes available at your restaurant and post your article on a recipe blog. This way, you will get quality one-way links and increase your visibility on the internet.
Conference and event partnership
Another great way to build inbound links and promote your restaurant online is to research special events or conferences happening in your city and then offer discounted rates to those who attend those events. You can also partner with museums and other attractions popular among travelers and locals, and offer exclusive discounts to their patrons.