8 tips for buying a website

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It’s great to give wings to your passion! Buying from an established website can help you earn profits if you made the smart or better decision. Before buying a website online, several factors should be taken into consideration. Here are some tips that every buyer should know before executing the idea of ​​buying a website online.

1. Get the assurance of having technical knowledge and skills

To run a website successfully, it is essential to have some knowledge of the website and how to maintain it. Although some sites are quite simple to operate, any e-commerce website should be constantly updated with products, offers, and content. Therefore, in addition to some business skills, you may also need web developer skills, such as PHP, JavaScript, or MySQL, because you may not want to hire someone reliable for small tasks. .

2. Research Existing Website Traffic

Always ask for the Google Analytics report available on the website before purchasing the website. Do not rely on screenshots or other data, as they can also be faked. Request user details with Google account to take a close look at analytics.

3. Know the type of website – Established or not!

The business that is getting great revenue for a while might dry up in a few months if the website is not well established with a strong analytics report. Be sure to browse metrics for the past six months to see monthly traffic, revenue, backlinks, and domain name age.

4. Check for bad links

Always check the website if there are any bad links such as penguin or panda. Such errors are difficult to solve, especially if you run the business without any help. Therefore, make sure you have everything in place before you take over ownership.

5. Be sure to pay the actual amount

The ultimate way to know if the website is doing well is to look at its past earnings data. While the website may have the potential to do a lot, you will need to put in extra effort and money for brand awareness.

6. Watch out for any sharp drops or spikes

If you’ve noticed a big drop or spike in traffic, it may be an effect of something that went wrong with marketing.

7. Are target audiences turning into conversions?

The conversion solely depends on the marketing strategy of the website. However, be sure to keep an eye on your ads and their impact on sales.

8. Things to consider when closing the deal

It is strongly recommended that you do not make the full payment upon checkout until you have received all logins, passwords for control panel, FTP and hosting.