Most people who start building their first website think that as soon as their website goes live, a flood of people will visit it and bring them new business. In reality, it doesn’t happen that way. A new website is like a store in a big desert. By default, no website is visible to anyone. All of our search engine optimization efforts have one goal and that is to increase website visibility. It is therefore at the heart of SEO. However, we must first understand what website visibility is. Before even talking about the visibility of a website for search engines, we must note how people interact with search engines. They type some keywords in the search box and the search engine presents the results page called Search Engine Results Page (SERP). Domains displayed higher on the SERP are more visible than those below. It shows a relationship between website visibility and keywords. Now we can define it.
What is Website Visibility
Website visibility is calculated as a percentage AND with reference to certain keywords. Perfect visibility does not exist. Whenever we say visibility, it means visibility for a “set of keywords”. So, for example, if we target 100 keywords, our domain visibility will be based on those 100 keywords. If our website has a visibility score of 10%, it means there is a 10% chance that someone Click on on our website if the person enters one of these target keywords. SEO tools that provide a visibility score such as SEMrush Where SEO Profiler, asks you to enter the keywords for which you want to know your visibility. The selection of keywords is therefore crucial for the website visibility score you would get. If you picked the wrong keywords that are less competitive and less valuable to your business, you might get a higher visibility score. However, this higher visibility score would not be so fruitful for the business. Now, I assume you have selected the profitable keywords after proper research and your visibility score is perfectly valid, then it’s time to discuss how we can improve visibility. Here are the five actionable strategies:
1. Remove Errors and Mistakes from Your Website
This activity is also called “technical SEO”. Search engines hate websites with errors like broken links. The first thing to do is to remove all errors. You can find errors using tools such as the howling frog or the deep crawl. Not only errors, but also slow websites cannot get a good Google ranking. GTmetrix is a free tool that not only shows your site’s speed, but also suggests how you can improve it. Use this tool and act accordingly. Also, not following Google’s guidelines would be a big mistake. Some people argue that Google is not a law. That’s okay, but because you’re relying on Google for traffic, you need to follow their SEO guidelines or you’ll be penalized.
2. Put high-value content
If you want to make search engines happy, make your website readers happy with valuable, well-researched content. Since to get a higher Google ranking you are competing with many others in your niche, you have to beat them with the depth and value of your content. Don’t just rephrase content from other websites. Create your content and publish regularly. Think of content as the blood of your website’s body. When writing content, focus on your audience. But for this you have to work hard. Proceed as follows:
I. Think about your target customers. Who are they, what are their issues and problems. Most website owners only have a vague idea of their customers. They think of a few random people interested in their products. You must clearly and precisely define your target customers and create a “customer persona” for your business. Only then can you target them in your campaigns.
ii. Go to yahoo answers, Quora and other similar websites and try to find out what questions people are asking in your niche. These are their pain points and you need to provide answers to these issues in your content.
iii. Now is the time to do some keyword research. First you need to write down your goals and business objectives. Then find profitable keywords using not only Google Keyword Planner, but other tools as well. If you can’t afford a paid subscription, there are plenty that are free. This topic has been covered elsewhere and also on my YouTube channel, so I’ll leave it there. After finding the keywords, you need to organize them into groups and create a keyword map for your website. Now it’s time to write some content.
iv. Before you start writing using the tool called buzzsumo to get an idea of which titles are receiving backlinks and social shares. Make your title and get subtitle ideas.
3. Link Building
Try to understand what link building is and how it differs from spam. A backlink is a link pointing to your site from another site. You don’t need thousands of backlinks because many people try to promote them. You only need a few high quality backlinks. The most important thing about backlinks is relevance. These links should come from relevant websites. Now, the point to note here is that relevant websites are most of the time your competitors. However, if you try, you will find few highly relevant websites that are not your competitors. Don’t just focus on websites with very high domain authority. If you don’t know what Domain Authority is, use two of your free daily searches on Moz website and find out the domain authority and page authority of any website. Don’t get frustrated, link building is a slow process and increasing your website’s visibility is a long-term commitment. Therefore, just move forward slowly and steadily, little by little. Also try to earn links with your content as mentioned above.
4. Engagement on social networks
Everyone knows that social media is important to make your website visible. However, there are a few very critical points that you should take note of and I will try to mention these only briefly here in this post. This is because each of them needs further explanation and I will talk about them in my next articles. Some of the important points are:
I. For continued visibility and traffic to your website, you need consistent engagement with your audience, not just occasional interaction. For this, you must first determine what types of content are needed for this. Additionally, there are certain engagement metrics in Google Analytics that you need to understand and monitor. Videos are also good for engagement. If you’re camera shy, no problem! Only screenshot videos are enough for engagement. These are three points and the rest will be covered in a separate article with an explanation of these three points.
ii. If you find social media overwhelming, use tools like program Where hot suite.
iii. Last but not least is to try to find the “hottest” social media and focus on that. People have gained a lot of visibility, traffic and money through Facebook and LinkedIn in good times. However, now, in my opinion, these two are dead dogs for small businesses until you pay them a massive amount of money. However, Facebook advertising is still cheap and if you know how to create a good custom or like audience for Facebook ads, you can try this and tweak it until you get results.
5. Promote your business website locally and outside of online media.
There are still a large number of people who prefer the paper format. There are many local magazines that have a large circulation and advertising can be low budget or even free. You can talk to your council or local clubs and you may be able to get free publicity or a nominal fee.