5 Google AdWords Features You Should Be Using in 2018


There is a lot to know about managing Google AdWords. Google’s privacy policy is still not that high as they update and release their new features for the AdWords platform. The new Google AdWords interface may take a while to figure out, but once you do, it’ll be like a piece of cake. In 2018, Google found itself in a product advertising wrestling match with Amazon. This year, Google AdWords management is introducing some exciting new marketing features. You must have the following five features, whether you are running a business at the trading company or at a digital store. Let’s find out what are the main features introduced by Google AdWords management.

By 2019, the old version of AdWords management interface will be phased out and you will get the new interface which will help you trade better.

Here is AdWords management’s list of five features you should be using in 2018.

The new AdWords interface

Users will definitely need time to get used to the new Google AdWords management interface. Once they understand the interface, they will surely love it. In the new interface, you will enter the world where you can bid on different call extensions, target revenue, view new landing pages and also promote discounts. The new Google AdWords management interface makes it all possible for their users.

In the new user interface of Google AdWords management system, you will get a new user interface along with awesome controls. The most preferred UI upgrade is the call detail reports. In the old version, you could only see the levels, but in the new interface, you will know how long the duration of your keywords is produced. In the new interface of Google AdWords, you will get the cool dashboard where you can see all the trends.

Promotions on extensions

In 2018, over $180 billion was spent on digital marketing. What does this have to do with promotion extensions? In the new Google AdWords update, the major update is extension promotion because with the help of this you can push your product to more doors. It’s a well-documented thing in Google’s policy that extension increases are dependent on click-through rate. Advertisers are always trying to attract more customers. Google tries to do everything for you so that you spend on AdWords, not Amazon.

SMS Extensions

If you designed your landing page as a masterpiece, chances are that users will contact you before reading your page. You must use the new extension by Google AdWords “Message Extension” so that they can contact you easily. Message extensions really help engage users with your landing page. Message extensions are the important part of your landing page. PPC management also works here, because in a standard text ad, users can click through to your page, but the engagement isn’t always 100%. PPC management is the other side that helps you in another effective way. If you use the message extension, you will know what your users really want from you.

Only call ads

PPC management works as call-only ads. The thing to note that call-only ads will only show on mobile devices. This allows the optimization of phone call clicks. Google AdWords unlocks more than enough data for you to run a campaign using call-only ads. With the help of caller ads only, you can see the following things like

    How many users click on your page without the call? How many calls were made and how long was each call Which keywords were produced when the ad was clicked?

shopping campaigns

Shopping ads are powered by AdWords because it’s the best way to market shopping campaigns. A simple search can produce a large number of results related to your product. That’s the difference shopping ads can make. According to the latest report, 87% of clicks came from shopping ads and 60% of shopping ads are non-branded keywords.

Final remarks

AdWords has been updated so much in 2018 and these tools will hopefully help you and provide you with a new approach. If you are still having difficulty, make an appointment with our experts and professionals to speed up your account.