5 Free SEO Tools You Should Have in Your Search Marketing Toolbox

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If you’re a search engine optimization professional, you know how important SEO tools are to your day-to-day optimization efforts. Keyword suggestion tools, backlink analysis software and SERP checkers are essential for keyword research, keyword expansion, link building and monitoring position changes of your site in search results.

The good news is that search marketers don’t need to pay for these tools, as there are a number of highly effective free SEO tools on the web to choose from. Here is my list of five free SEO tools that I use every day. Hope you find some tools on the list to add to your tool arsenal.

SEO for Firefox – This free tool is a plug-in for Firefox from SEO Book. It integrates seamlessly with Google’s SERPs for tremendous insight into search engine optimization metrics like PageRank toolbar, Twitter mentions, and the number of domains and page deep links my site has acquired. SEO for Firefox also shows which links are “nofollow” on a webpage (highlighted in red), which is a real time saver for link building and link analysis. Other cool features include social bookmark count, Alexa rating, cache date, and Wikipedia citations.

Majestic SEO – If you are link building, this is an invaluable search engine optimization tool for measuring link acquisition. A cool feature is the “Daily Update”, which gives you a daily log of all your new inbound links. Majestic SEO also offers nifty tools to chart your site’s link profile growth with a host of cool visuals.

Rank Checker – If you’re like me and obsessed with ranking sites, then Rank Checker is a must-have research tool. SEO Book Rank Checker gives you daily ranking updates from Google, Yahoo and Bing simultaneously. You can export data to Excel and incorporate it into a keyword ranking report for your search engine marketing clients. Rank Checker also lets you add multiple keywords at once and save those keyword lists as individual presets, so you don’t have to enter the same keywords over and over.

Yahoo link domain – I love using Yahoo Link Domain to analyze incoming links to my website. Yahoo Link Domain is also useful for probing your competitors’ link profiles to find link opportunities for your own websites. Additionally, if you are using the SEO plugin for Firefox, you can export the Yahoo link domain results to Excel by clicking the “100” link, then click the “CSV” link to drill down and examine the link profile of your competitor.

Google webmaster tools – You can gain valuable insight into essential performance metrics and your website’s search result visibility with Google’s Webmaster Tools. Features like organic click-through rates for your top 100 keywords and the ability to inventory all of your internal links really help you refine your organic search marketing efforts.

So this is it. These five free SEO tools are some of the best you’ll find on the web. I use each of these tools on a daily basis to make my optimization efforts more effective and efficient and to become a better search marketer.