Small businesses often ignore or put very little effort into SEO, ignoring large amounts of potential traffic in the process.
Often if you are looking for SEO advice on the web, the discussion will revolve around complex information and large companies with large marketing budgets.
So if you are an SEO newbie, which many people in the UK are, here are 4 essential monthly tasks that will bring fast and effective results.
1. Regular and Unique Content
As we’ve mentioned many times before, content is still king in online marketing. Producing content on a weekly/daily basis signals to search engines that you are an active site with regularly updated information.
That’s why blogging has become an essential SEO tool, it’s a great way to produce content without changing and constantly adding to your site’s static pages. You can also use your blog to keep up to date with the news, for example if you are selling cell phones and Apple is launching their latest model, you will need to be aware of this, encourage discussion, engagement and traffic to your website.
2. Optimize your content, consider the following:
- Meta titles
- Meta descriptions
- alternate picture
- Anchor text
3. Make your page more visual
More and more people are accessing your page via mobile devices, think iPhones, iPads, etc. So make sure your page is mobile-friendly and make sure it’s visually stimulating. As humans, we are programmed to be more energized by visual content than by pages and pages of text.
We are now able to watch videos on demand wherever we go, and image-focused social media sites like Pinterest are becoming more popular every day.
So think, Images, Videos, Infographics.
4. Track your progress
Measuring the progress of your SEO strategies is crucial, knowing what tactics are working and what type of content is driving traffic to your site is essential. It’s about focusing on your strengths and improving your weaknesses.
Google Analytics is a great tool for tracking how many people visit your site each day and when they leave.
So there you have it, performing these simple tasks on a monthly basis will not only improve the look and feel of your website, but also improve its search engine rankings. Following an effective SEO strategy will ensure your website gets the visibility it needs to generate sufficient revenue.