There are plenty of ways to promote your business on the internet without having to spend tons of money on advertising. You may not have a lot of money when you start your business, but with a little creativity, you can still effectively advertise your products and services online. Before the advent of the Internet, small businesses had few ways to market their products inexpensively, using methods such as printing and distributing flyers or sponsoring local events. There is now a vast world of opportunities available to you on the World Wide Web – you just need to know where to look.
Let us discuss below some ways to promote your business online without having to spend a lot of money.
1. Sign up with Google, Bing and Yahoo – The first step that you should not ignore is to register your business with “Google Places”. This will allow your business to appear on Google Maps and be easily found in Google searches. The process is very simple – all you have to do is fill out a simple form and then verify yourself by phone or email. Also register your business with “Yahoo Local” and Bing, as these 3 search engines are the major search engines and have huge databases of businesses from all over the world.
2. Press releases – Whenever your company does something interesting, don’t hesitate to make it a public announcement through a press release. Press releases can be very effective in generating publicity for your business. There are many news websites that allow companies to submit free press releases. Try sites like ‘PRLog’ or ’24/7 Press Release’. If you want increased visibility, you can opt for the paid distribution of press releases.
3. Participate in online communities – You can find online communities in almost every possible niche where people come together to discuss issues and other topics related to that niche. Register an account on a few of these online community sites. They are generally free to join. You can get awesome exposure through active participation on these community sites. You can passively promote your business via a link in the signature or by mentioning your website whenever the context is appropriate.
4. Photo and video sharing sites – Sites like YouTube, Pinterest, Instagram and Flickr aren’t just for photographers or teenagers. Any business can use these sites to drive traffic and gain free exposure. You can post images or videos of your office, staff, events, products, or any other newsworthy content related to your business.