4 amazing content marketing tips for small businesses

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Historically, small businesses have been slower to adapt to content marketing methods and/or strategies used by marketers. However, as search engine optimization (SEO) practices have evolved significantly over the past couple of years, it has become more than apparent that small businesses need to add e-books, comparison guides and tutorials, as well as other content strategies to stay competitive. rankings.

It doesn’t matter if the content is outsourced to an agency that offers content management servicesor made in-house – ideas for creative, informative and engaging content more than often become scarce.

Regardless of that fact, we have 4 amazing content marketing tips for small businesses. Check them out below:

1. Develop a schedule for content marketing. Developing a content marketing calendar will allow you to document content strategies and methods. Also, it’s a great way to ensure that content creation is done in a timely manner and on schedule. This amazing method of content creation is often overlooked and overlooked by many small businesses.

About 61% of content marketers said their biggest problem with creating content was that it took too long. Only 44% of marketers said they keep a calendar with documented content marketing methods and strategies.

Developing and implementing a calendar for content planning for the month is the first step to setting aside time to brainstorm, strategize, create, and finally publish content.

2. You need to find out what works for you!Before you embark on a scavenger hunt for inspiration on other websites, you should have a good understanding of the features and components of past content that have benefited you and your small business.

We recommend using Webmaster Tools and Google Analytics to check the most visited web pages and queries, so you can identify what content performed best and what keywords were used to find your content. In addition, it is recommended to use social statistics, as they can also give you insight into the content that performed really well.

You can view social media performance using services, such as – Add This, which have built-in buttons to share on blogs and also have tracking information. These are user-friendly dashboards, which offer insights into a range of clicks and shares.

3. Understand social media trends for topics. Social media networks and/or platforms are extremely helpful in getting new ideas topics. Creating content around trending topics will give you invaluable content ideas that people are actively searching for in real time.

For example, Twitter has been offering trending topics for quite some time. Earlier this year, Facebook also introduced Trending Topics… If you need or want to view trending topics on a more local scale, you can use Trendsmap, which gives users a deep and intimate look at trending topics and trends. overlapping news. on a map with information from the social media platform of Twitter.

Amplify content by covering different aspects of a story. Take a position that is controversial in nature or complement it using a range of media options, such as infographics or videos.

4. Use visual content. Although the majority of SEO practices tend to focus on text that will be digested by different search engines – now visual content has become much more engaging and interesting for your fellow human readers. People seem to be naturally wired to be more attracted to and more likely to engage with visual content. Ninety percent of the information that enters the human brain is acquired visually.

That being said, content that uses images receives about 94% more views than content without any visual elements.

A recent survey of marketers from Marketing Sherpa observed that visuals were the easiest form of content to create. Develop infographics using research already done for content or you can outsource the creation of images and/or visuals to add to your blog posts. You can easily keep your users and visitors engaged and scrolling through your website pages by simply adding interesting and eye-catching GIFs and still images to your written content.

If you run a small business or a small business, it’s always essential that you stay in the know. As always, content is critical to the success of your SEO campaign. Start incorporating these tips into your current and future content and you’ll notice that you’ll have less difficulty coming up with new topic ideas and/or engaging content for your users and visitors.